Latest News
Client, Estylo de Vida launches new web site
March 8, 2010 - TV show Estylo de Vida launches a new web site to coincide with their show airing on Telemundo and Galavision. Providing solutions for today's Hispanic woman, the show focuses on helping Latinas make everyday healthy decisions for themselves, their families and their futures.
Needing an online presence to support the TV show and channel marketing efforts, Estylo de Vida contacted
ummhumm | creative studio with mulitple goals that included logo enhancement, show branding, design and programming a web site for Spanish speaking visitors. Estylo de Vida is now prepared to focus their attention on tackling issues facing the modern Latina and provide solutions to help them look and feel their best.
Show themes from "Bringing Home Baby" to "How to Keep The Spice In Your Love Life" are enhanced with veteran TV personality, Teresa Bravo. A TV presence since 1998, Teresa has worked for network and cable stations from NBC, CBS and UPN hosting shows such as "Showcase 4 Cars" and "Life-Driven TV". Teresa's dynamic and vibrant personality coupled with her cultural roots make her a perfect choice to host this new and exciting program.
To check out upcoming shows and to find out about topics today's Hispanic woman is discussing, please visit their website.
Client, Cruise Planners/American Express launches new web site
December 11, 2009 - Cruise Planners/American Express are pleased to announce the launch of their newly redesigned web site, Cruise Planners Franchise. It's especially made to engage, inform and dazzle entrepreneurial types. Cruise Planners/American Express franchise opportunity is a low-cost, yet high-fun business and they wanted to build a web site which exemplifies this aspect. It's a great place to begin or continue your research into a franchise business model.
So what are you waiting for? Start clicking!
Cruise Planners/American express is a low-cost cruise travel franchise business which has been ranked #1 by Entrepreneur for the last seven years. Plus, they've been ranked the top low cost for last eight years, top home-based for last nine years and the fastest growing from 2002-2007 and 2009.
Their status as Royal Caribbean International's Home Based Partner of the Year (for the last two years!) has not been held by anyone else. Their cruise line relationships put them on the top deck for the greatest rates, deals and promotions at sea. And their travel industry knowledge and training, award-winning marketing tools and forward-thinking software makes them unsinkable. We hope you drop anchor with them!
Client, Professional Presentations launches new web site
August 6, 2009 - With the launch of their new web site, Professional Presentations can now leverage a multi-media approach to image consulting. Founder and owner Molly McGowan looks to expand their business model with a new web site that folds in their three keys services - image education, virtual image consulting and implementation and custom professional presentations.
"I was looking for a brand that my clients could identify with immediately," McGowan said. "ummhumm was able to take my ideas and turn them into products I can now use to sell my business."
Professional Presentations works with individuals and companies to define today’s image guidelines to communicate success and confidence. Located in Buffalo, NY, you can visit Professional Presentations to learn more about how they can help you make your own unique power statement.
Client, Cindy Cohen wins “She's Got the Look” modeling competition
July 30, 2009 - When TV Land's newest original reality TV show “She's Got the Look” premiered June 4, 2008, Cindy Cohen was one of eleven finalist chosen to compete over 8 episodes. Hosted by iconic supermodel Kim Alexis and supported by judges supermodel Beverly Johson, celebrity stylist Robert Verdi and Wilhilmina president Sean Patterson, Cohen was placed in multiple photo shoots that challenged the contestants will and desire to become the winner.
Competing for $100,000, a contract with the world-famous Wilhelmina Modeling Agency and a spread in SELF magazine, the 11 woman ages 35 and over were stretched to their physical, mental and emotional limits. After an exciting, sometimes grueling but always entertaining competition, Cohen was crowned winner July 30, 2009 in Miami, Florida.
Cohen says about winning, “Winning this competition — heck, even being chosen as a finalist — was validation to me that my motto “anything's possible” isn't just an empty belief. It became my truth.”
We at ummhumm congratulate Cindy on everything she’s accomplished and wish her all the best in her upcoming endeavors. You can visit Cindy’s web site to find out more about her incredible story, her books and upcoming magazine appearances.
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Client, REPower global launch of product
July 1, 2009 - REPower Energy’s global launch changes how it’s customer pay for their electricity.
Texas-based REPower Energy launched it’s web site today after months of ramping up an aggressive marketing and advertising campaign. Targeting a wide audience, REPower hopes to change how people view and ultimately pay for their electricity. The Pay-As-You-Go model puts the customer in charge with no deposits, monthly bills, credit checks, hidden fees or commitments. You pay when and what amount you want every month.
Benefits extend to property owners as well as tenants. With this concept, owners have no connect/disconnect fees, achieve same day move ins, higher energy efficiency and lower defaults if a new resident cannot get electricity when they move in. Monitoring your monthly power output is as simple as reading the propriety CIU (Customer Information Unit) located in your home, usually where your thermostat was located.
REPower Energy contacted ummhumm to provide branding and marketing solutions as they prepared to unveil their product and services. In addition to printed collateral that included a brochure, rack card and event poster, ummhumm designed, programmed and implemented a new web site.
Visit www.repowerenergy.com to find out more about Pay-As-You-Go electricity in Texas.
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Client, Claudia Villarreal launches her children’s book, “The Alphabet Thief Who Stole the Vowels”
June 15, 2009 - Claudia Villarreal publishes her first children’s book, “The Alphabet Thief Who Stole the Vowels”.
Elementary teacher and now author, Claudia Villarreal has completed her first children’s book, “The Alphabet Thief Who Stole the Vowels”. Illustrated by Michael Koch, Villarreal’s book is full of charm, humor and innocence in the style of Dr. Suess.
Written for ages 4-8, the approachable antagonist, the Alphabet Thief, hatches a plan to entice and capture all the vowels and whisk them away to a land far more enchanted. A land where flowers grow tall and oceans flow blue. Back home, the residents quickly realize how lost their word is without A, E, I, O and U. Words like cat, fat and bat become ct, ft, bt and tht for that.
With the vowels missing their world, too, the Alphabet Thief attempts to convince them to stay by offering riches and access to all his land. The vowels assure him they are important and that both words and the people that use them are missing the vowels terribly. Escaping the Alphabet Thief and returning to their home, the vowels show their importance to everyone, you see. They are used to form words like you and like me.
Villarreal cadence and story-telling sense are not often seen in first-time authors. She captures the Alphabet Thief’s naivety with a child-like perspective, resolving her story with a thoughtful and important message.
“I wouldn’t know the first thing about putting this book together,” states Villarreal. “Thanks to ummhumm for going above and beyond.”
Bringing 20 years of publishing experience to the project, ummhumm was able to create and produce a product that will launch The Alphabet Thief into the homes and hearts of children and parents around the world.
“The Alphabet Thief Who Stole the Vowels”, is for sale on eBay, or Chegg.
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ummhumm VP, Chris Motil wins Communicator Award
May 26, 2009 - ummhumm VP and Creative Director, Chris Motil received a Communicator Award of Distinction (silver) for his design and creative direction on the pharmaceutical develpment company POZEN’s “Got Knee Pain” patient recruitment campaign.
While working at First Marketing in the health care division, (Pi) Patient interaction, Chris was responsible for art directing and designing direct mail for regional hospitals. The “Got Knee Pain” campaign involved over 19 print marketing collateral that included a poster, brochure, direct mail, newspaper advertisments, doctor and patient letters/envelopes and a patient booklet. POZEN is focused in the pain area of innovative drug development and in creating strategic, high-value partnerships with larger pharmaceutical companies for the commercialization of the company’s drug candidates. They are located in Chapel Hill, North Carolina.
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The Communicator Awards press release follows:
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Communicator Awards provides an equal chance of winning to all entrants regardless of company or agency size and project budget.
The Award of Excellence, our highest honor, is given to those entries whose ability to communicate puts them among the best in the field. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement. For well over a decade, the Communicator Awards has honored the best creative work in the communications fields.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!.
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ummhumm VP, Chris Motil wins Aster Award
May 4, 2009 - ummhumm VP and Creative Director, Chris Motil received a Silver Aster Award for his design and creative direction on Union Hospital's Spring 2008 newsletter “Good Health: A Patient Guide To Joint Replacement”.
While working at First Marketing in the health care division, (Pi) Patient interaction, Chris was responsible for art directing and designing direct mail collateral for regional hospitals. Union Hospital is located in Elkton, Maryland.
View the newsletter
The Aster Awards press release follows:
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.
The 2009 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts. All winners are posted on the Aster Awards’ website, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
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